Sustainability & Ethics
At Vidalia, we are committed to responsible fashion that respects the environment, society, and the artisans who bring our designs to life. As the fashion industry faces increasing scrutiny for its environmental impact, we take conscious steps to minimize our footprint and uphold ethical standards in every aspect of our business.
Sustainability
Slow Fashion
We embrace the slow fashion movement by prioritizing quality over quantity. Rather than producing fast fashion trends, we release only one thoughtfully crafted collection each quarter, ensuring mindful consumption and reducing textile waste.
Limited Inventory
Instead of overproducing, we maintain a limited stock to minimize waste and excess inventory. Our production is ongoing, allowing us to replenish best-sellers while preventing unnecessary stockpiling.
Renewable Energy
Our factory, warehouse, and office in Jaipur, India, are powered by solar energy, reinforcing our commitment to sustainable and renewable power sources.
Rainwater Harvesting
To conserve water and promote sustainability, we have implemented rainwater harvesting systems at our facilities, helping to recharge groundwater levels and reduce water wastage.
Natural Fabrics
We prioritize eco-friendly materials, reducing our reliance on synthetic fibers like polyester and viscose. Instead, we focus on natural fabrics such as cotton, linen, and wool, sourced with consideration for their environmental impact, including water usage and pesticide-free cultivation.
Eco-Friendly Packaging
To minimize plastic waste, we use biodegradable, corn-starch-based bags for deliveries, significantly reducing our reliance on traditional plastic and paper packaging.
Reforestation Initiative
We have partnered with theGoodApi and Eden Reforestation Projects to plant one tree for every item purchased from our website, contributing to global reforestation efforts.
Ethics
Fair Labor Practices
We uphold strict labor policies and do not engage in or support child labor. Our workforce operates in safe, ethical, and fair working conditions.
Fair Wages
Every member of our team is paid fairly and equitably, ensuring they are valued and respected for their contributions.
Empowering Artisans
We work closely with artisans across rural India, supporting traditional crafts such as hand embroidery, sequin work, foil work, quilting, and block printing. This not only preserves centuries-old craftsmanship but also provides sustainable employment to artisans, boosting local economies.
Compliance & Safety
Our parent company's factory, Major Group, is SEDEX-compliant, ensuring adherence to ethical manufacturing standards. Additionally, we prioritize workplace safety by maintaining FIRE NOC certification and conducting regular fire training.
Diversity & Inclusion
Vidalia embraces a diverse and inclusive workforce, welcoming individuals from all backgrounds, nationalities, languages, cultures, and religions. We believe in fostering a supportive and respectful work environment where everyone is treated equally.
At Vidalia, sustainability and ethics are not just principles—we integrate them into every decision we make, ensuring a positive impact on people and the planet.
